Google Ads Management Agency
With Google Ads, there is no need to wait for your website to gain top ranking in organic ways, and therefore become visible to potential customers interested in your products.
Google Ads is designed to allow businesses to place search results for products on Google’s 1st page by paying for them.
As found in a recent study, almost 40 per cent of online buyers are not aware that Google Ads is paid to advertise, and thus ignore organic search results which are placed further down the list of search results, making Google Ads and excellent marketing tool.
Google Ads lets you cover more than 90 per cent of the global market
Paid search is the term marketing experts use to define paid advertisings placed inside the listings of a search engine.
These paid searches commonly appear at the top of the search engine or to the side, looking just like organic search results with one small difference; at the moment Google ads have a small yellow label on them, branded as 'Ad'.
Google is not the only search engine where you can place paid searches.
Bing and Yahoo also run a joint advertising platform, called the Yahoo-Bing Network, however, as Google covers more than 90 per cent of the search engine market, there is no need to waste money outside the Google Ads network.
With Google Ads, you have to select essential keywords that your potential buyers might look for on Google when they look for similar products to the ones you sell.
However, you are not the only company seeking to buy search adverts on Google Ads so the more companies pay to advertise on those particular keywords, the money it will cost your campaign.
That is, if you want your Google Ads to appear at before the other brands paying to promote their products using the same keywords, the more you have to bid against them, as in the amount of money you are going to pay Google Ads each time a potential buyer clicks on your sponsored advertisement.
We’ve put together one of the best Google Ads teams in Oxfordshire
With Google Ads, the more money you are willing to pay for your potential buyer’s clicks (PPC) the more chances your ad has to appear in their Google search results.
However, there is a trick with Google Ads as unlike other search engines, beyond the highest price paid, Google pays a lot of attention to something called ‘quality score’.
The quality score reflects how useful, and relevant your Google Ads are to the potential buyers, based on the search terms they have typed into their search engines.
Moreover, the algorithm calculates how many PPC clicks your Google Ads ads have received to that point, a process known as the click-through rate (CTR), and finally at how relevant your landing page is.
For example, if a person that searches on Google search engine types ‘White Adidas Trainers’ and your advert appears saying “buy White Adidas Trainers here”, if the searcher clicks on your Google Ads ad, it should be automatically directed to a page on your e-commerce website which is featuring White Adidas trainers.
If the ad points them to your website’s homepage, you’ve lost money and quality score points.
In fact, the higher your quality score, the better, money wise as even in the case your maximum Google Ads bid is lower than your competition if your quality score is higher than the competitor's score, it is most likely that your ad might appear above theirs.
But, each time your Google Ads adverts are clicked, and potential clients are pointed to relevant products on your website you have to pay a fee, which is called cost per click or CPC.
Most newcomers to Google Ads pick up the maximum bid amount, put it on automatic option, and expect miracles.
However, while Google does everything it can to deliver the highest number of clicks within your budget, if your landing page is not relevant your conversion might be zero.
That is why, here at the IT Hub we’ve put together one of the best Google Ads teams in Oxfordshire, able to offer our business clients a complete results-driven approach to paid search advertising according to a proven methodology built upon the foundation of Google Ads and its new platform, Google Ads.
Feature your business on Google's 1st page with Google Ads
Our Google Ads experts understand the need for pinpoint accuracy in keyword selection, based on thorough product analysis, all in profound conjunction with consumer’s allocated budget, to ensure the most significant possible ROI.
Moreover, our Google Ads experts pride themselves on paying obsessive attention to the smallest details, by meticulously analysing and continuously optimising your Google Ads campaigns.
As such, our team only makes the most informed decisions during your Google Ads campaign, with the aim of guaranteeing results and cost reductions as we progress with the campaigns.
Call us today and get free help from one of our Google Ads specialists.
All of our experts forming the Google Ads team are certified by Google to deliver compelling, actionable Google Ads campaigns. With the help of our Google Ads experts, you can rest assured you are in the best possible hands.
Our Google Ads team receive priority updates from Google’s innovation lab so don’t wait any longer. Give us a free, no-obligation call today and let us put your business back on the online map.
Google Ads experts
Google Ads is a must for any online business as Google covers more than 90 per cent of the search engine market.