What is responsive design, and why is it essential to your online business?
Nowadays, to rank high on search engines and be found by your clients, all online businesses must have a mobile-ready or compatible website.
It is a critical requirement to be visible on thousands of types of smartphones and mobile devices, with different sizes and resolutions.
So the question is, how do you create a mobile version for every (new) device that hits the market? Is there a solution to this problem?
Yes, it is. Responsive design. Let’s see what’s all about, and how you can get it to work best for your online business.
What is responsive design?
To start with, we need a brief description of what responsive design is and its working principles. In general terms, responsive design is a way to put together a website which scales the elements and content automatically, to match the mobile device on which it is viewed.
Responsive design also prevents images from being overscaled compared to the screen width, and thus, avoids websites from being distorted.
Moreover, responsive design is the perfect solution to problems such as needless scrolling, zooming, panning, or resizing your website on mobile devices.
If your website is not smartphone optimised via responsive design, it will become quite challenging and frustrating to navigate, which in turn will cause severe customer loss. Nobody wants to waste time trying to find your address, telephone number, or read the services you provide.
So how does it work? Simple. Instead of designing sites for various screen sizes, the responsive design matches the content to every device you can imagine. You only need to create one website that automatically scales up or down, to match the visitor’s screen resolution.
How responsive websites work
An average business website includes several files (every web page such as landing page, news page are individual files). Every page is composed of HTML code and content (images and text). Cascading Style Sheets (CSS) files are also widely used on websites, having the role of styling the page appearance.
It is a complex beast, however, to keep it simple, let’s say that a typical (non-responsive) site has a set of HTML and a set of CSS files.
A website’s use of responsive design lies on using an alternative set of CSS files, based on the device being used by the customer to browse or shop on your website. As a result, the website’s structure is changing based on the user device.
For instance, whereas a user is browsing the site from a laptop device, the navigation menu is horizontally arranged. At the same time, on a mobile device, the navigation menu turns to vertically aligned with larger text and buttons which ease the read and the click on a smaller screen.
Why should you invest in responsive design?
Due to smartphones being now globally accessible, the number of mobile viewers overgrew the number of desktop visitors. We are now living in a mobile-friendly era, a world of multi-screens if you like.
Your online business website has to be viewable on every possible screen, and responsible design is here to help. In fact, you don’t even need to know the type of device your visitors use to access your site.
Furthermore, mobile-friendliness became as a ranking factor of search engines algorithm according to Google’s 2015 announcement. As a result, sites without mobile version get lower rankings in search engine results as they aren’t providing a great experience to mobile users.
But what are the benefits of using responsive design?
Using responsive design can save you money as it does not require to pay for several websites for several mobiles and the non-mobile devices. You only need to invest in one website design to engage all devices and all users.
2. Save your time
Responsive design gives you the benefit of changing your website easily and quickly. You don’t have to worry about redesigning two websites. This flexibility is an enormous benefit if you only want to do small changes as you only need to do it once.
3. Advanced user experience
As you want users to like your site, user experience is critical. Your goal is to convince users to come back to your site, so your website needs to be user-friendly.
If your website’s mobile version takes a long time to load pictures, or they appear in low resolution, it might make your company look unprofessional.
Due to responsive design offering a better user experience, it can assist and convince users to trust your company and to give it a chance. As visitors don’t have to scroll and to zoom always, your content can be viewed quicker, so the overall impression will be way more positive.
4. Better ranking in search engines
Search engine optimisation (SEO) is the process of optimising your website, with the aim of increasing your ranking on search engines such as Google. The better ranking your site gets, the higher the chance for potential customers to find you.
Responsive design can assist with SEO as search engines, as it was mentioned above, give an advantage to mobile-friendly websites. With the combination of responsive design and proper SEO can give you an edge with your marketing.
In conclusion, responsive design is a cost and time-effective way to boost your online business. It is also a crucial part of any smart web strategy.
So if you need a responsive website, do not hesitate to get in touch with our dedicated team of experts. Give our web design team a call today for a free consultation!