Top 10 Web Design Basics And Tips To Improve Your Website

The success of your website depends on the web design basics. If well-designed, it will improve visitors’ trust and help them to take action.

In the digital world we live in, having and owning a website has become critical for both personal, and businesses use.

The success of your website depends on the web design basics. If well-designed, it will improve visitors’ trust and also guide them to take action.

When working well, it will engage your audience and provide them with excellent user experience. Moreover, that has to happen in both aesthetics and functionally.

1. Purpose

definition of digital marketing

All excellent web designs ‘keep an eye’ on visitors’ needs all the time. For that, every page of your website must have a particular goal. And, it must fulfil the specific needs your visitors have.

These actions must be achieved in the most efficient ways possible. For that, your web pages should entertain and inform your users, not just provide them with a platform for transacting with your business.

2. Simplicity

web design basics and tips

Simplicity is the cornerstone of good web design. Placing too many elements on your website may distract visitors’ attention from the primary purpose of your web page.

A fresh and clean look not only makes your website appealing but also it assists in navigating visitors seamlessly from one page to another. Keep your website easy-to-use with a straightforward design.

3. Communication

web design basics and tips communication

Nowadays, every visitor expects to get the information they need quickly. For that, your website must be able to communicate clearly its content and deliver any information precisely.

As such, keep the information organised in your website with headlines, subheadings, and bullet points. Moreover, avoid any lengthy and monotonous sentences.

4. Consistency

website consistency

Consistency matters a lot in web design basics. Make sure you match design elements precisely on each page. Pay attention to the sizes, headings, sub-headings, fonts and button styles and make sure these are the same, everywhere on your web pages.

Prepare everything in advance. Plan the right colours and fonts for your text, buttons, and so on. Then, stick to them during the whole designing process.

5. Visual hierarchy

Visual web design tips

Even though people read left-to-right and top-down in most countries, reading behaviour follows more complex rules within different parameters.

The internet has remarkably changed the reading method as well since users started to “scan” pages instead of “read” them. As such, placing essential elements, such as logo, key image or a call to action in critical places, it is vital.

On the other hand, visual hierarchy is about guiding the readers’ attention what they should read first, and what should be the next with tools like spacing, font sizes, colour highlights as well as direction and typeface pairing.

6. Colour

web design colour palette

You can even influence your visitors’ behaviour with a colour palette that fits your brand. Colours have the power to communicate information and evoke emotional reactions.

Best to keep the colour collection under five different shades. While complementary colours catch visitors attention, pleasing colour combinations improve customer engagement.

7. Type

web design typography basics

Communication has a critical role to play in your web design. It’s essential to build a connection between the visitor and the website to help users achieve their goals.

As more than 95 per cent of the information on the web is in the form of written language, typography is crucial in web page designs.

Good typography makes reading easy, interprets the voice of the brand and commands the attention.

Be careful with the typefaces – choose maximum three different fonts to your website if you don’t want to worsen the readability.

8. Images

web design basics for images

An image can express thousands of words, and picking the right pictures can assist in improving customer engagement.

Purchasing stock photos can be expensive. However, this is an excellent option if you don’t have any high-quality professional photographs. Graphics, videos and infographics can also communicate high.

9. Grid-based layout

web design grid layouts

The grids based layout assist you in aligning the elements on the page as well as keep it clean. It helps to keep your content organised and harmonises the overall look.

The grid-based layout also organises elements into a clean grid structure with sections, columns that balances the website elements and creates an aesthetic website.

10. Load time

reduce site page loading time

If your website does not load fast enough, you may lose visitors. Approximately half of the web users expect a page to load in 2 second or less, and they are more likely to leave a website that takes more than 3 seconds to load.

You can improve your load times with optimising image sizes, minify JavaScript, CSS, HTML files, and combining code into a central JavaScript or CSS file.


tips for designing a site

Having a website as a business owner is a must in today’s ever-evolving online world. Especially if your company offers services or products, your site is the most crucial interface customers can interact with your company.

With keeping the web design basics mentioned above, you can design a user-friendly, fresh and functional website, suitable for your customers’ needs.

However, if you find dealing with these principles complicated, or you are looking for a new website, feel free to contact us today for a free consultation, or visit us at the office, the coffee’s on us!

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