What is Google Analytics, and what are the benefits that analytics bring to companies?
There’s a saying in fitness that goes like this: ‘What can’t be tracked cannot be improved’.
Interestingly enough, that saying applies to everything you can think of, including tracking your website’s performance – with a reliable analysis tool – over time, so that you can take the right actions and improve.
Launched in 2006 by Google, Google Analytics has become ever since the leading measuring metrics platform in the world. As a platform, Google Analytics is a digital analytics tool that lets business owners and web designers track website changes at a deep level.
It is a tool designed to help them make the best choices when it comes to online positioning and growth.
How Does Google Analytics Work?
Google Analytics works by allowing you to track changes on your social media networks, websites, and blogs. Furthermore, it provides you with predetermined and customisable reports.
These reports include vital demographics such as the number of visitors, the time they spent on the site, their details such as gender, location, age, what device they are using, and much more.
But what makes Google Analytics even more useful is its compatibility with all Google’s tools. As a result, it is possible to link your Google Analytics with YouTube, AdWords, and Blogger to gain extensive data about who visits you and even why.
Six Good Reasons Why You Should Try Google Analytics
1. Google Analytics is free
Here we have another saying: “There’s no such thing as a free lunch.” Maybe. However, the saying does not hold ground when it comes to Google Analytics. The platform is free to use, and it doesn’t charge you for using it at all.
The platform churns out lots of free data, key numbers, statistics, and all sorts of relevant information that you need to maximise the performance of your website, all for free.
That alone gives you more money to spend on your business, in most cases for other web-related integrations and updates such as marketing, sales, and even further website development.
2. Easy data collection
Google Analytics saves you from making unnecessary efforts, such as putting the collected data into Google Spreadsheets or Docs. All you have to do is set up your account and copy a piece of code from your website.
Google Analytics can also deliver these reports automatically to you. Once set up, it can send them to you via email daily, weekly, monthly, or according to the type of data that has been collected.
This feature alone, save you the time you would need for doing extra data collection and data filing work, by providing you with the information automatically collected, and delivered to you, whenever you want.
3. Fixes High Bounce Rates
Have you ever experienced that phenomenon when your web site’s traffic is significant, but the engagement is low? It usually means that the visitors that came to your website are not finding what they are looking for.
Let’s say they are looking for a piece of furniture named X1. Your website talks about X1 also, but it is a car, not a part of the furniture. Your readers arrive drawn by the title, check the content, find it not relevant, and quickly leave.
It only takes them seconds to see that it is not what they are looking for, and for that, your website has a high bounce rate. In more scientific terms, ‘Bounce Rate’ is a metrics that refers to the percentage of traffic (visitors) who leave your website immediately after they visited one of your pages. Same thing.
Needless to say, it is crucial to reduce the bounce rate percentage of your website as much as you can. You want people to come, stay, find your content relevant to them.
Another common trigger for a high bounce rate is that your website is not appropriately optimised, or your landing page is not engaging enough for visitors to keep browsing the content.
Luckily, Google Analytics reports provide detailed information about the pages that have a high bounce rate. Once you have the report, you can see the reason behind the high bounce rate, and react immediately to reduce the number of people leaving your website.
4. Understand Your Audience
Google Analytics’ Audience section contains critical reports that can provide you with crucial information about your visitors. From age, location, interests, preferences, and devices, to the channels they use to land on your page, and what drives most of the traffic to your business website.
With such a powerful metric you can track how they interact and engage online, which platforms they spend most of their time on, understand what their interests are, find out what are their physical locations and which way you found your website.
Then, according to this information, you can optimise your website and make it more appealing to your audience’s needs.
5. Discover Relevant Content
The best way to reach out to more potential customers is by creating better (by that I mean more relevant) content.
Get to Google Analytics reports and see the most visited pages and the most shared type of content. Highlight the top viewed pages, shared pics and with such robust information at your disposal, your next step is to build more relevant articles, publish, share them on social media, and thus, increase your traffic.
Your content can be a new article: new pic, new infographic, or a slide. Regardless of the type of format, the content relevancy is what will increase the value of your website. However, always make sure you check your Google Analytics detailed breakdown regarding the new posts on your website.
If the number of visitors and clicks on your blog posts keeps rising while the bounce rate goes down, it means you’re doing something right.
6. Find Relevant Social Media Platforms
Social media platforms are excellent ways to engage and direct the general public to a website. With Google Analytics reports, you can track which platform drives the most traffic to your website, and which generates the most customer engagement.
According to customer engagements, you can then decide which are the best social media networks to advertise your services and promotions.
If you have any further questions about Google Analytics, or you want to know more about services, feel free to get in touch today with our specialised team.